Ting Internet, a prominent internet service provider based in Charlottesville, has revealed plans to reduce its workforce by 13% across North America- according to a report by The Daily Progress. The decision comes as the company navigates shifting trends within the fiber sector, citing the need to adapt to evolving business dynamics.

Neith Myrick, Ting’s senior vice president and head of community affairs, emphasized that the restructuring reflects the changing landscape of the fiber industry over the past decade. “Based on the evolution of our business — and the fiber industry — over the last decade, our needs today are different than they were when Ting Internet first started,” Myrick stated, highlighting the rationale behind the workforce reduction.

The layoffs will impact 72 Ting employees across various business teams and geographic markets in North America. Among those affected are three employees based in Ting’s home state of Virginia, where the company operates in Charlottesville and Alexandria. Myrick clarified that the decision was part of the company’s strategic planning process, aimed at aligning resources with current business priorities.

Ting’s decision to streamline its workforce comes amidst broader trends in the technology sector, where numerous companies have implemented layoffs in response to economic challenges exacerbated by the ongoing pandemic and persistent inflation. Notably, the tech industry has seen approximately 25,000 job losses in 2024, with an additional 100,000 tech workers laid off in 2023.

While many tech giants attribute the layoffs to economic factors, industry analysts offer alternative perspectives. Jeffrey Shulman, a professor at the University of Washington’s Foster School of Business, suggests that tech companies may be influenced by a “herding effect,” where layoffs contribute to short-term gains in stock prices. Similarly, Stanford University business professor Jeffrey Pfeffer describes the phenomenon as “copycat layoffs,” indicating a trend of companies following the lead of others in restructuring their workforce.

T-Mobile, another major player in the telecommunications industry, announced workforce reductions in August, targeting 7% of its employees, including approximately 5,000 individuals in the technology sector. The company cited efficiency and cost reduction as primary motivations for the layoffs.

Despite the workforce reduction, Ting Internet remains committed to delivering exceptional service to its customers. Myrick expressed gratitude for the contributions of affected employees, emphasizing their role in shaping Ting’s success over the past decade. “Any change is hard, but we’re so grateful for the team members who aimed high and helped build Ting with us over the past ten years,” Myrick affirmed, underscoring the company’s unwavering dedication to customer service amidst organizational changes.